by alainamedinadesign_1kh83i | Jun 9, 2025
The Fitz Cafe Project Type: Branding The design objective for the Fitz Cafe and Bookstore was to develop a refined mid-century modern brand identity that gives a sense of literary sophistication and comfort. The visual langage shows a muted, organic color palette. The...
by alainamedinadesign_1kh83i | May 3, 2025
Protect Your Light Project Type: Advertisement Protect your light is a burnout awareness campaign concept developed in collaboration with the Ad Council and the National Alliance for Mental Illness. The challenge was to create and advertisement that feels evocative....
by alainamedinadesign_1kh83i | Dec 11, 2024
St. Augustine Lighthouse 50th Celebration Project Type: Branding The design challenge for this project was to create a commemorative logo for the St. Augustine Lighthouse’s 150th Anniversary. Inspired by historic coastal architecture of the lighthouse, the logo...
by alainamedinadesign_1kh83i | Nov 20, 2024
The Cuban Cafe & Bakery Project Type: Branding The design goal for this project was to create a unique brand identity that is both memorable and reflective of the Cuban Cafe’s atmosphere. This includes a logo crafted with a modern refresh that keeps the...
by alainamedinadesign_1kh83i | Nov 20, 2024
Wear The Movement Project Type: Advertisement The “Wear the Movement” campaign logo for Doc Martens is designed to capture the essence of rebellion and individuality shown in the brand’s punk legacy. The campaign is broken down into three distinct themes: punk DIY...
