The Fitz Cafe

Project Type: Branding

The design objective for the Fitz Cafe and Bookstore was to develop a refined mid-century modern brand identity that gives a sense of literary sophistication and comfort. The visual langage shows a muted, organic color palette. The space is designed to appeal to those who are drawn to an intellectual environment that balances aesthetic and warmth. Located on a quiet street, the cafe and bookstore features exterior floral accents that create a welcoming environment and invites passerbys into an interior that engages the senses through the scent of coffee and the presene of literature.