Duotone Record Company

Project Type: Branding/Web Design

The design challenge for this project was to create a vibrant brand identity for the Duotone Records website inspired by the nostalgia of vinyl and the duality of color. The aesthetic merges retro-futurism with modern edge, using bold wordmarks in bright pink and orange to emphasize the brand with duotone contrast. This record company embraces a youthful audience aged 16 and older who apprecite analog culture and expressive viusal design. To further bring the brand to life, I created playful sticker designs and a Vintage and Vinyl market event that celebrates records, vintage finds, and music culture.