Casey’s Granola

Project Type: Package Design 

The design goal for this project was to create a package design with hand drawn elements that capture the homemade granola and baked goods created by Casey. Each package captures the simplicity of her ingredients and stays consistent with her current branding, while elevating the previous package designs with a new eye-catching layout.  

The thoughtfully designed icons displayed above were used on the package design in different ways. On the front they show that the granola is gluten free, 100% vegan, and has no seed oils or refined sugars. On the back of the package one shows Florida with a star on St. Augustine, telling where the business is located, as well as a womans’ face from the side demonstrating that it is woman owned.