Wear The Movement
Project Type: Advertisement
The “Wear the Movement” campaign logo for Doc Martens is designed to capture the essence of rebellion and individuality shown in the brand’s punk legacy. The campaign is broken down into three distinct themes: punk DIY culture, mosh pits and concert culture, and graffiti and protest culture. Each theme reflects a vital aspect of the punk community, showcasing the diverse and vibrant ways the movement expresses itself. The visual language embraces distressed textures, jagged lines, and hand drawn elements that evoke the raw energy of street graffiti. Itis rugged and unapologetic, embodying the defiance and authenticity central to Doc Martens’ identity.
For this project, I created four collages, each inspired by a single word that captured its core message. These words guided the visual tone and concept of each piece and later served as the foundation for developing the campaign logo for my punk-inspired advertisement.
