Joy Matcha Co.
The brand is sustainable and committed to being beneficial to the environment and the consumer. With a balance between tradition and innovation, there is an incorporation of time-honored Japanese elements and stylized, natural imagery. Our brand ethos revolves around a commitment to environmental responsibility, offering a product that embodies Japanese culture while embracing modern sustainability practices. During the period of the Kamakura Shogun, matcha was only produced in extremely limited quantities and was thus regarded as a luxurious status symbol.
Values
Sustainability: The brand is committed to environmentally conscious practices, ensuring that every sip of matcha contributes to the well-being of the planet.
Luxury: The matcha reflects the exclusivity associated with the Kamakura Shogun era, offering a premium experience to the consumer.
Harmony: Inspired by Zen Buddhism, the brand embodies the serenity and balance found in traditional matcha tea ceremonies, creating a moment of calm in every cup.